1. Use Social Proof Above the Fold

The section of your page that users see before they scroll—also known as “above the fold”—is mission critical. It’s your first opportunity to build trust.

One of the easiest and most effective ways to do that is by including social proof right at the top. This could be:

• A row of customer photos
• A strong testimonial as your headline
• A five-star rating graphic
• A simple stat like “Trusted by 10,000+ businesses”
• Logos from recognisable clients or media outlets (even if you buy a press release from services like Brand Featured)

Showing that others are already using and loving your offer immediately builds credibility and reduces scepticism.

2. Add Real-Time Social Proof Notifications

You’ve likely seen those small pop-ups that say things like “John from New York just signed up.” These real-time notifications add a layer of social credibility and inject a sense of urgency (aka FOMO).

Tools like UseProof make this easy, and websites that use these real-time alerts often see see a 10–15% boost in conversions.

3. Use “Eyebrow Copy” to Set the Scene

Don’t make visitors guess whether they’re in the right place. Use a short line of context-setting text above your main headline—this is called eyebrow copy.

This tiny detail helps orient the user and makes your page feel aligned with their needs. For example:

“For overwhelmed solopreneurs who need help automating their marketing”

Then comes the headline. When paired with clear eyebrow copy, it hits harder and keeps the visitor engaged.

4. Write Like a Human—Not a Brochure

Landing pages shouldn’t read like corporate white papers. They should feel like a conversation.

Use conversational, human-centred language that speaks directly to your visitors. Try:

• Short sentences
• Direct questions
• Contractions (like “you’re” or “we’ve got you”)
• Simple, relatable phrasing (e.g., “People who need your product can’t find it.”)

This builds trust and creates emotional resonance, which is especially important for service-based businesses where connection is everything.

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5. Use Testimonials With Intent

Yes, testimonials matter—but where and how you place them matters more.

Rather than scattering them randomly, place testimonials strategically alongside key claims in your copy. For instance, if you mention that your tool saves time, follow up with a testimonial that reinforces that exact benefit.

Amy Porterfield’sDigital Course Academy is a great example: each visitor scenario is paired with a matching testimonial from someone in a similar situation who found success.

6. Highlight the Key Message of Video Testimonials

Video testimonials are powerful—but not everyone will watch them.

So, give them a reason to engage by using a “Too Long, Didn’t Watch” headline that summarises the most important takeaway from the video.

Example:

“This tool made my workflow 3x faster.”

Even if visitors scroll past the video, they still see the main point—making your message harder to miss.

7. Use Visual Cues to Guide Attention

Design your page in a way that naturally draws the eye. Use arrows, images of people looking in a certain direction, or layout patterns that guide visitors toward your call-to-action (CTA).

This subtle design psychology can increase clicks by simply making your CTA more visually intuitive.

8. Cut the Clutter—Focus Each Section

Many landing pages suffer from trying to do too much at once.

Instead, give each section a single goal and remove anything that distracts from it. Whether it’s explaining a benefit, answering an objection, or showing proof—keep it tight and focused.

9. Make Your CTA Clear, Reassuring, and Actionable

Your CTA should feel like a natural next step, not a hard sell. Use copy that’s action-orientated but low-pressure:

• “Get My Free Strategy Guide”
• “See How It Works”
• “Try It Now—No Credit Card Needed”

Avoid vague CTAs like “Submit” or “Click Here”. Instead, make it clear what happens next—and why that’s good for them.

Our conclusion

These nine landing page hacks aren’t about gimmicks—they’re about building trust, showing real value, and removing friction from the conversion process.

The best part? They’re easy to implement and can drive instant improvements in performance.

If you want your landing page to convert more leads, these are the best tweaks to start with—whether you’re launching a course, promoting a service, or selling a product.

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